The Facilities Management department at London Health Sciences Centre needed to improve its public profile at the hospital, and one strategy was to produce a Year in Review report to deliver key messages and showcase good work.
I wrote the content, took many of the photos, and designed the document for the 16-page report. Content included:
- letter from the Vice-President
- the Facilities Management team
- Featured Projects
- Infrastructure Improvements
- Visions for the Future
The Facilities Management department at London Health Sciences Centre needed to improve its profile within the hospital’s culture. The internal website I developed served to increase transparency and communication, while showcasing the good work done by the department.
I was responsible for writing, photography, and management of the intranet site. A working group arrived at a consensus for the site architecture, which I then refined and developed streamlined content for each of the pages, including some photography.
Layout of a 24-page newsletter for non-profit housing members with advertising, 6 times per year. Electronic edition included bookmarks and hyperlinked advertisements.
Visit onpha.on.ca/qc for complete archives.
I was also responsible for research and writing of the “Going Green” section, focused on environmental initiatives and tips for non-profit housing providers.
Going Green writing samples:
I was responsible for developing a fresh, new visual scheme for the Ontario Non-Profit Housing Association’s new blog. The site also needed to be user-friendly enough for other staff to create and edit their own posts.
Content was developed by other staff, while I provided copy editing and tagging for use on the blog.
The site can be seen at writeon.onpha.on.ca.
I assisted a supplier of equipment and medical supplies prepare a proposal for exclusive distribution privileges in the Canadian breast implant market. I provided writing, proposal layout and business cards for the new business venture.
I assisted with the Functional Program part of this business plan for an acute care clinic in the remote mining community of Red Lake, Ontario. I interviewed health care staff and providers in the community, and translated their needs into spatial and building service requirements.
I also provided research, writing, photography, and layout services for two additional private, acute care clinic proposals in Ontario for the GW Health Group, inlcuding press-ready files for final production.
Use of Photoshop, InDesign, and Acrobat.
My service for selling agents included ultra-wide, high-resolution digital photos and a full-screen slideshow at a dedicated webpage. I also provided flyers, including writing and layout, for distribution to potential buyers.
I developed marketing copy targeting private surgeons in Southwestern Ontario for a turnkey service. I also provided the acquisition of stock photography, and layout services for a 12-page brochure.
In addition, I created a business card and website with the same visual scheme.
For this client, I created a comprehensive marketing strategy including brochures, magazine advertisements, and a 20-foot tall banner to hang on the side of a local hospital.
I also provided writing, layout and graphic acquisition for a simple single-fold brochure targeted at family physicians and other medical specialists as an introduction to the investment opportunity.