Melanie J. Fishbane website design

I worked closely with young adult novelist and writer Melanie J. Fishbane to develop her new author website in preparation for the launch of her debut novel, Maud.

Melanie is a bone fide Anne of Green Gables and Lucy Maud Montgomery expert. Her first novel is about the teenage years of the famous Anne author—her trials and tribulations of becoming a writer, her love interests, and family dramas.

I presented Melanie with a few design options, including a variety of colour schemes, backgrounds, and general look and feel. We settled on a template, and I continued to refine the style to her taste and the appeal of her audience, which includes readers, teachers, and other writers.

Check out the website at melaniefishbane.com.

One-stop shop

I also helped Mel with photography. We set up a classic typewriter with some of Mel’s Anne-flavoured memorabilia and miscellaneous stuff for her main homepage banner. I also took the photos for a few other banners and items for the website and accompanying media (e.g. bookmarks).

I appreciate that Mel refuses to use stock photography, preferring to instead use her own photos and memorabilia. This gives her website a very personal and intimate presentation. She invites her audience into her personal and professional life, and we even got her cat Merlin in on the action!

I also provided technical support, set up her domain name and a new email address, web hosting, and imported her previous blog into the new website.

Melanie also needed assistance with a small social media campaign. In preparation for the book launch, she selected seven quotes from the novel. I created social media cards which she posted each day for a week until the launch day. I used elements from the cover design to give her campaign a consistent look.

Facilities Management intranet site

The Facilities Management department at London Health Sciences Centre needed to improve its profile within the hospital’s culture. The internal website I developed served to increase transparency and communication, while showcasing the good work done by the department.

I was responsible for writing, photography, and management of the intranet site.  A working group arrived at a consensus for the site architecture, which I then refined and developed streamlined content for each of the pages, including some photography.

 

ONPHA website

Use of Windows Content Manager, HTML, CSS, and Photoshop to manage content, design graphics for, and layout hundreds of webpages.  Use of Intelligent Query Architect to include member-specific information from the associated database.  Also trained other staff in the content system to manage their own content.

I was also responsible for setting up and managing ONPHA’s social media accounts, including Facebook, youTube, and Twitter.

Visit the site at onpha.on.ca.

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ONPHA Blog – writeON

I was responsible for developing a fresh, new visual scheme for the Ontario Non-Profit Housing Association’s new blog. The site also needed to be user-friendly enough for other staff to create and edit their own posts.

Content was developed by other staff, while I provided copy editing and tagging for use on the blog.

The site can be seen at writeon.onpha.on.ca.

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Real Estate photography

My service for selling agents included ultra-wide, high-resolution digital photos and a full-screen slideshow at a dedicated webpage. I also provided flyers, including writing and layout, for distribution to potential buyers.

His Name is Chuck memorial website

I created this memorial website on a pro-bono basis as a special request from the deceased’s family. The story of his murder was, at the time, receiving some publicity as one of the perpetrators was up for parole after serving time in prison. The writing on the site had to be carefully crafted to reflect the family’s displeasure at the murderer’s publicity, but also remain a veneration of their lost father and husband rather than an angry diatribe.

I adopted the colours of the traditional native medicine wheel in the design, and the site also included a customized server-side guestbook.

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Shriner’s Children’s Hospital proposal

I developed a Flash-based presentation to support the London bid for a new Shriner’s Hospital for G+G Partnership Architects and London Health Sciences Centre (LHSC). The presentation was designed as an animated slide show and was accompanied by a unified booklet and website for Shriner’s members to re-visit afterwards. The CEO of LHSC specifically requested a streamlined, simple presentation that he could speak to.

Richard Stevens Architect website

I designed a slick, flash-based website for this architectural firm that reflected their clean, minimalist design sensibility. I used their logo as a take-off for an animated, folding menu. Additional pages included showcases of their projects.