While at London Health Sciences Centre (LHSC), I developed a Year in Review for the new portfolio of Facilities Management, Environmental and Support Services (FMESS). The new portfolio encompassed many departments and support service areas. I focused on the changes over the 2016-17 year, the great work being done, and visions for the future. We also included friendly congratulations and recognition for staff members who played vital roles throughout the year. The Year in Review was intended for a general audience, both at LHSC and outside the organization.
I worked closely with the Vice-President to develop the framework, with other staff to conduct research and develop the content, and compiled and wrote the content for the report. I also took many photos, profiling the human dimension of support services as much as possible. I designed the final layout in a package suitable for offset printing and online distribution.
Download the FMESS Year in Review 2016-17.
I designed a few promotional event flyers for music shows in Toronto. Deadlines were very tight, and I provided files suitable for both printing and sharing on social media, including banners for the Facebook events.
In addition to co-creating, co-producing, and co-hosting the weekly program Song Talk Radio, I also designed the show’s logo and business card, and co-designed the website and monthly electronic newsletter.
Song Talk Radio is a very safe space for me, and at times, a great venue for me to express my creative side in clever ways. For this logo design, I used musical symbols in place of letters, and of course, the photo we used shows the camaraderie and humour of the team.
I designed many banners for ONPHA’s website and social networking channels, often with calls to action to direct visitors to key content on the website.
Use of Windows Content Manager, HTML, CSS, and Photoshop to manage content, design graphics for, and layout hundreds of webpages. Use of Intelligent Query Architect to include member-specific information from the associated database. Also trained other staff in the content system to manage their own content.
I was also responsible for setting up and managing ONPHA’s social media accounts, including Facebook, youTube, and Twitter.
Visit the site at onpha.on.ca.
During my time with ONPHA, I was responsible for delegate photography at the Association’s Annual Conference, as well as event photography at housing provider sites, and building photography when needed. The photos were used for future marketing of the events as well as education courses and general stock photos for the Quick Connections newsletter, Annual Report, and website.
At the annual conferences, photos taken were quickly edited and compiled together with sponsor and marketing slides for a looping slideshow during the banquet dinner. Delegates were always delighted at seeing their faces on the large screens mere hours after the photos were taken.
I worked with the signage company to design the trade show booth for the ONPHA annual conference. The design had to satisfy several criteria, including reflecting the association’s member-driven service and the educational resources we provided. Most of the photos used were shot by myself at various ONPHA and member events.
Use of Photoshop and InDesign to create quarter-size files to the manufacturer specifications.
I assisted a supplier of equipment and medical supplies prepare a proposal for exclusive distribution privileges in the Canadian breast implant market. I provided writing, proposal layout and business cards for the new business venture.
As Marketing Designer at Queen’s Quay Architects, I took on photographing completed building projects for marketing purposes. This often involved finding the right time of day to shoot, even if it was just before dawn.
I developed marketing copy targeting private surgeons in Southwestern Ontario for a turnkey service. I also provided the acquisition of stock photography, and layout services for a 12-page brochure.
In addition, I created a business card and website with the same visual scheme.