I did a quick business card design for a music production client of mine who needed them for an upcoming show. I traced his hand drawn logo in Adobe Illustrator, and used existing artwork provided by the client.
Layout of a 24-page newsletter for non-profit housing members with advertising, 6 times per year. Electronic edition included bookmarks and hyperlinked advertisements.
Visit onpha.on.ca/qc for complete archives.
I was also responsible for research and writing of the “Going Green” section, focused on environmental initiatives and tips for non-profit housing providers.
Going Green writing samples:
I worked with the signage company to design the trade show booth for the ONPHA annual conference. The design had to satisfy several criteria, including reflecting the association’s member-driven service and the educational resources we provided. Most of the photos used were shot by myself at various ONPHA and member events.
Use of Photoshop and InDesign to create quarter-size files to the manufacturer specifications.
I worked closely with a solo singer-songwriter Erica McLachlan (aka Hello Time Travel) to produce, record, and perform on her independent CD release. I also provided photography, video and layout services. The CD included a music video that I shot, directed, and edited.
A happy accident occurred on our first recording session. For Erica’s first song (and single) Underground, I accidentally had my Apex 430 microphone pointing backwards (i.e. the back was facing the singer). Frankly, with some of these large-diaphragm condenser mics, they look almost identical on the front and the back. Here’s both sides of my Apex 430:
Which side is the front? Unless you know what those little icons mean, it’s hard to tell. The front side has a cardioid microphone pattern on it, indicating that on this side, the mic picks up sound in this pattern. On the back, the icon indicates that it rejects sound from this side. This is hard to tell for a beginner. Since then, I’ve put a piece of coloured tape on the front, just in case.
I didn’t figure out why her vocal sounded a little distant and weird until after the recording session was over. I told Erica we had to re-record the vocals, but as it turned out, she actually liked the lo-fi sound of the “improper” recording. We decided to go with it and turned the whole track lo-fi, including the video.
Listen to the album
Check out the graphics
Watch the music video
I assisted with the Functional Program part of this business plan for an acute care clinic in the remote mining community of Red Lake, Ontario. I interviewed health care staff and providers in the community, and translated their needs into spatial and building service requirements.
I also provided research, writing, photography, and layout services for two additional private, acute care clinic proposals in Ontario for the GW Health Group, inlcuding press-ready files for final production.
Use of Photoshop, InDesign, and Acrobat.
I created content and design of a visual strategy for a presentation to Centre Hopitalier Princesse Grace in Monaco. Advanced use of Photoshop, Illustrator and InDesign resulted in a slick, sophisticated A3 size booklet and a 4’ x 3’ presentation panel.
Adobe Acrobat was used as a means to easily communicate with the client during the design process.
For this client, I created a comprehensive marketing strategy including brochures, magazine advertisements, and a 20-foot tall banner to hang on the side of a local hospital.
I also provided writing, layout and graphic acquisition for a simple single-fold brochure targeted at family physicians and other medical specialists as an introduction to the investment opportunity.