I worked closely with a solo singer-songwriter Erica McLachlan (aka Hello Time Travel) to produce, record, and perform on her independent CD release. I also provided photography, video and layout services. The CD included a music video that I shot, directed, and edited.
A happy accident occurred on our first recording session. For Erica’s first song (and single) Underground, I accidentally had my Apex 430 microphone pointing backwards (i.e. the back was facing the singer). Frankly, with some of these large-diaphragm condenser mics, they look almost identical on the front and the back. Here’s both sides of my Apex 430:
Which side is the front? Unless you know what those little icons mean, it’s hard to tell. The front side has a cardioid microphone pattern on it, indicating that on this side, the mic picks up sound in this pattern. On the back, the icon indicates that it rejects sound from this side. This is hard to tell for a beginner. Since then, I’ve put a piece of coloured tape on the front, just in case.
I didn’t figure out why her vocal sounded a little distant and weird until after the recording session was over. I told Erica we had to re-record the vocals, but as it turned out, she actually liked the lo-fi sound of the “improper” recording. We decided to go with it and turned the whole track lo-fi, including the video.
I assisted a supplier of equipment and medical supplies prepare a proposal for exclusive distribution privileges in the Canadian breast implant market. I provided writing, proposal layout and business cards for the new business venture.
My service for selling agents included ultra-wide, high-resolution digital photos and a full-screen slideshow at a dedicated webpage. I also provided flyers, including writing and layout, for distribution to potential buyers.
I created content and design of a visual strategy for a presentation to Centre Hopitalier Princesse Grace in Monaco. Advanced use of Photoshop, Illustrator and InDesign resulted in a slick, sophisticated A3 size booklet and a 4’ x 3’ presentation panel.
Adobe Acrobat was used as a means to easily communicate with the client during the design process.
I developed a Flash-based presentation to support the London bid for a new Shriner’s Hospital for G+G Partnership Architects and London Health Sciences Centre (LHSC). The presentation was designed as an animated slide show and was accompanied by a unified booklet and website for Shriner’s members to re-visit afterwards. The CEO of LHSC specifically requested a streamlined, simple presentation that he could speak to.
I designed a slick, flash-based website for this architectural firm that reflected their clean, minimalist design sensibility. I used their logo as a take-off for an animated, folding menu. Additional pages included showcases of their projects.