I worked closely with young adult novelist and writer Melanie J. Fishbane to develop her new author website in preparation for the launch of her debut novel, Maud.
Melanie is a bone fide Anne of Green Gables and Lucy Maud Montgomery expert. Her first novel is about the teenage years of the famous Anne author—her trials and tribulations of becoming a writer, her love interests, and family dramas.
I presented Melanie with a few design options, including a variety of colour schemes, backgrounds, and general look and feel. We settled on a template, and I continued to refine the style to her taste and the appeal of her audience, which includes readers, teachers, and other writers.
Check out the website at melaniefishbane.com.
I also helped Mel with photography. We set up a classic typewriter with some of Mel’s Anne-flavoured memorabilia and miscellaneous stuff for her main homepage banner. I also took the photos for a few other banners and items for the website and accompanying media (e.g. bookmarks).
I appreciate that Mel refuses to use stock photography, preferring to instead use her own photos and memorabilia. This gives her website a very personal and intimate presentation. She invites her audience into her personal and professional life, and we even got her cat Merlin in on the action!
I also provided technical support, set up her domain name and a new email address, web hosting, and imported her previous blog into the new website.
Melanie also needed assistance with a small social media campaign. In preparation for the book launch, she selected seven quotes from the novel. I created social media cards which she posted each day for a week until the launch day. I used elements from the cover design to give her campaign a consistent look.
I worked closely with Tony Dagnone, the former CEO of London Health Sciences Centre, on his presentation for the 2016 CHES Conference. Tony wanted to see some creative “whiteboard” illustrations to bring some visual interest to his narrative. For these animations, I used a combination of stock drawings and my own illustrations.
Most of the time, whiteboard animated videos include a recorded voice-over narration. For Tony’s presentation, I had to time the animations to his live narrative and split the animations to insert into Power Point. This way, an animation would finish before Tony would finish his taking point and remain on the final frame of the video, and he could finish talking before proceeding to the next slide / animation. We also worked collaboratively on streamlining his narrative text.
For some of the slides, a simple photograph sufficed. For others, we needed charts and graphs. Between the several types of media, Tony’s presentation had a great variety and dynamic.
The presentation was very well received, and Tony was complimented on the visual interest of his presentation.
This video is an excerpt of some of the “whiteboard” animations I completed, with my own reading of Tony’s narration.
I designed a few promotional event flyers for music shows in Toronto. Deadlines were very tight, and I provided files suitable for both printing and sharing on social media, including banners for the Facebook events.
I did a quick business card design for a music production client of mine who needed them for an upcoming show. I traced his hand drawn logo in Adobe Illustrator, and used existing artwork provided by the client.
The Facilities Management department at London Health Sciences Centre needed to improve its public profile at the hospital, and one strategy was to produce a Year in Review report to deliver key messages and showcase good work.
I wrote the content, took many of the photos, and designed the document for the 16-page report. Content included:
- letter from the Vice-President
- the Facilities Management team
- Featured Projects
- Infrastructure Improvements
- Visions for the Future
While at the Facilities Management department at London Health Sciences Centre, I was responsible for developing the graphical content for the touchscreen wayfinding features, including maps, buttons, and backgrounds, working primarily with Adobe Illustrator and Photoshop.
Special care to be taken with planning and exporting the map graphics so that future edits to the maps did not interfere with the wayfinding data points. I also took and edited the photographs for the homepage backgrounds, specifically for each kiosk in a different area of the hospital, following the existing wayfinding colour scheme.
In addition to co-creating, co-producing, and co-hosting the weekly program Song Talk Radio, I also designed the show’s logo and business card, and co-designed the website and monthly electronic newsletter.
Song Talk Radio is a very safe space for me, and at times, a great venue for me to express my creative side in clever ways. For this logo design, I used musical symbols in place of letters, and of course, the photo we used shows the camaraderie and humour of the team.
Layout of a 24-page newsletter for non-profit housing members with advertising, 6 times per year. Electronic edition included bookmarks and hyperlinked advertisements.
Visit onpha.on.ca/qc for complete archives.
I was also responsible for research and writing of the “Going Green” section, focused on environmental initiatives and tips for non-profit housing providers.
Going Green writing samples:
I designed many banners for ONPHA’s website and social networking channels, often with calls to action to direct visitors to key content on the website.
Use of Windows Content Manager, HTML, CSS, and Photoshop to manage content, design graphics for, and layout hundreds of webpages. Use of Intelligent Query Architect to include member-specific information from the associated database. Also trained other staff in the content system to manage their own content.
I was also responsible for setting up and managing ONPHA’s social media accounts, including Facebook, youTube, and Twitter.
Visit the site at onpha.on.ca.