Melanie is a bone fide Anne of Green Gables and Lucy Maud Montgomery expert. Her first novel is about the teenage years of the famous Anne author—her trials and tribulations of becoming a writer, her love interests, and family dramas.
I presented Melanie with a few design options, including a variety of colour schemes, backgrounds, and general look and feel. We settled on a template, and I continued to refine the style to her taste and the appeal of her audience, which includes readers, teachers, and other writers.
Check out the website at melaniefishbane.com.
I also helped Mel with photography. We set up a classic typewriter with some of Mel’s Anne-flavoured memorabilia and miscellaneous stuff for her main homepage banner. I also took the photos for a few other banners and items for the website and accompanying media (e.g. bookmarks).
I appreciate that Mel refuses to use stock photography, preferring to instead use her own photos and memorabilia. This gives her website a very personal and intimate presentation. She invites her audience into her personal and professional life, and we even got her cat Merlin in on the action!
I also provided technical support, set up her domain name and a new email address, web hosting, and imported her previous blog into the new website.
Melanie also needed assistance with a small social media campaign. In preparation for the book launch, she selected seven quotes from the novel. I created social media cards which she posted each day for a week until the launch day. I used elements from the cover design to give her campaign a consistent look.