Red Lake Health Centre business plan

I assisted with the Functional Program part of this business plan for an acute care clinic in the remote mining community of Red Lake, Ontario. I interviewed health care staff and providers in the community, and translated their needs into spatial and building service requirements.

I also provided research, writing, photography, and layout services for two additional private, acute care clinic proposals in Ontario for the GW Health Group, inlcuding press-ready files for final production.

Use of Photoshop, InDesign, and Acrobat.

red-lake-health-centre-cover

Arizona Trip

Being from Ontario, a visit to the US southwest is a photographer’s candy store. Everywhere you look, the colours, the textures, and the vistas of what at times seems like an alien landscape abound.

Highlights included Sunset Crater National Monument, where the twisted trees are remnants of a 900-year-old volcanic eruption. At Antelope Canyon, a special photographer’s tour in the morning allowed tripods and even some advice from the tour guide on best angles and exposure settings. I was the only one who showed up with a tripod, and the guide asked everyone else to step aside so I could take the ultimate photo.

For our brief visit to the Grand Canyon, I timed our descent down the canyon to coincide with the setting sun as we returned back up. A note about the Grand Canyon – the best way to experience it is to descend from the top edge. It’s safe and easy to get to “Ooh Ahh Point” (hilariously named by the National Parks Service) and well worth the time. I can only imagine how it feels to reach the Colorado River, a few thousand feet below.

A drive north to Monument Valley is a sight to behold. This area is synonymous with the American West, and western movies in particular. I managed to stay there past sunset and capture a star trails photo too.

Real Estate photography

My service for selling agents included ultra-wide, high-resolution digital photos and a full-screen slideshow at a dedicated webpage. I also provided flyers, including writing and layout, for distribution to potential buyers.

Architectural photography

As Marketing Designer at Queen’s Quay Architects, I took on photographing completed building projects for marketing purposes. This often involved finding the right time of day to shoot, even if it was just before dawn.

Digital Hospitals Presentation

I created content and design of a visual strategy for a presentation to Centre Hopitalier Princesse Grace in Monaco.  Advanced use of Photoshop, Illustrator and InDesign resulted in a slick, sophisticated A3 size booklet and a 4’ x 3’ presentation panel.

Adobe Acrobat was used as a means to easily communicate with the client during the design process.

Canadian Surgical Institute

I developed marketing copy targeting private surgeons in Southwestern Ontario for a turnkey service. I also provided the acquisition of stock photography, and layout services for a 12-page brochure.

In addition, I created a business card and website with the same visual scheme.

Ontario Medical Group marketing

For this client, I created a comprehensive marketing strategy including brochures, magazine advertisements, and a 20-foot tall banner to hang on the side of a local hospital.

I also provided writing, layout and graphic acquisition for a simple single-fold brochure targeted at family physicians and other medical specialists as an introduction to the investment opportunity.

His Name is Chuck memorial website

I created this memorial website on a pro-bono basis as a special request from the deceased’s family. The story of his murder was, at the time, receiving some publicity as one of the perpetrators was up for parole after serving time in prison. The writing on the site had to be carefully crafted to reflect the family’s displeasure at the murderer’s publicity, but also remain a veneration of their lost father and husband rather than an angry diatribe.

I adopted the colours of the traditional native medicine wheel in the design, and the site also included a customized server-side guestbook.

hisnameischuck-01 hisnameischuck-02

Shriner’s Children’s Hospital proposal

I developed a Flash-based presentation to support the London bid for a new Shriner’s Hospital for G+G Partnership Architects and London Health Sciences Centre (LHSC). The presentation was designed as an animated slide show and was accompanied by a unified booklet and website for Shriner’s members to re-visit afterwards. The CEO of LHSC specifically requested a streamlined, simple presentation that he could speak to.